Adelaide

Smart Modern Ventures takes new businesses from first idea to sustainable growth, through strategy, market entry and commercialisation.

Scroll for first light. Click the water.

Promising ideas, made viable.

Good ideas rarely stall for lack of ambition. They stall at the threshold: the market that won’t open, the regulator nobody has met, the partner who hasn’t said yes. Smart Modern Ventures works on that threshold. We work alongside founders to shape the strategy, build the partnerships, engage government and navigate regulation, so each venture launches ready for the long run.

What we do

Eight disciplines, from the first test of an idea to running it day to day. Use all eight or just one. We can be all in, work with you on a fractional basis, or be your trusted advisor as and when you need us.

Strategy
The business model, the numbers and the plan that turn a promising idea into a business worth building.
Market entry
Where to launch first, in what order, and what it takes to win each market.
Commercialisation
Pricing, revenue model and go-to-market, through to the first customers who prove the demand.
Brand and marketing
Naming, identity and launch campaigns that make a new venture known, trusted and chosen.
Partnerships
Finding, negotiating and structuring the partners that give a new venture reach, supply and credibility.
Government engagement
Working with every level of government on approvals, programs and policy, and building relationships that outlast a single submission.
Regulation
Reading the rules, finding the pathway and preparing the applications, exemptions and tenders that regulated markets require.
Operations
Standing up the teams, processes, suppliers and safety systems that run the business day to day, and refining them as it grows.

We don’t only advise. We build.

Ventures

Smart Modern Ventures is the parent company of the businesses we build. One is operating. More are on the way.

  • Strategy and hands-on delivery for smart mobility in Australia and New Zealand. Smart Mobility Advisory helps operators enter and run new markets, governments design and deliver transport programs, and businesses bring mobility to their customers.

    Visit smartmobilityadvisory.com

    Operating

Approach

Every idea starts at rest. Our job is to give it lift, one deliberate stage at a time, each building the evidence, relationships and approvals the next one needs. Come to us with a raw idea or a business ready to grow, and we’ll start wherever you are.

  1. 01

    Validate

    Test the idea against the market, the rules and the economics before serious money is spent.

  2. 02

    Shape

    Set the strategy, the business model and the regulatory pathway, and line up the partners it depends on.

  3. 03

    Enter

    Secure approvals, sign partners and build working relationships with the governments that shape the market.

  4. 04

    Launch

    Go live, win the first customers and measure what works.

  5. 05

    Scale

    Expand into new markets, sharpen the operating model and build the team and partnerships that carry the business to sustainable growth.

Founder

Adam Rossetto has spent twenty years taking big ideas to market, for some of the world’s best-known brands and for new ventures built from nothing.

His career began at the ABC and took him to London. There he built the commercial partnerships behind The Guardian’s flagship international conference, including YouTube’s first UK sponsorship, and helped launch ITV Studios’ television formats with buyers across Europe, the Middle East and Africa.

Back in Australia, shared mobility came next. Adam was part of the founding team that launched Beam in Australia and New Zealand, leading brand and marketing, then business development. At Ario he built the Australian and New Zealand business from zero: 5,000 vehicles across multiple cities, world-first safety technology, and a multimillion-dollar operation built, scaled and exited within two years. Today, through Smart Mobility Advisory, he consults for operators and governments on smart mobility programs, policy, safety and market entry.

Now a 2026 Churchill Fellow studying shared mobility safety across the US, the UK and Europe, Adam founded Smart Modern Ventures to bring that experience to the next generation of founders: find the opening, make the case, and build something that lasts.

Adam Rossetto on LinkedIn

Bring us a promising idea.

hello@smartmodern.co

Based in
Adelaide, South Australia, and working wherever a promising idea takes us.